Your skin transformation begins with Fia.
Fia Skin and Beauty
Fia, the inventor of the Fia Air Primer Mask Device. Fia is partnering with master Esthetician Teresa Carrillo of Sanctuary Skincare USA to create a spa 100% focused on oily skin.
The challenge
For newcomers to the skin and wellness industry, bridging the gap between traditional skincare practices and modern advancements was important. The flagship product, Fia Air Primer, would be the center of their brand and the driving story of who they are.
From a design standpoint, the goal was to create a story that highlights the unique benefits of the Air Primer but also reflects the brand's commitment to quality, effectiveness, and customer wellness.
The approach
We crafted playful visuals and mixed informative research to back their product. Targeting people with oily to combination skin who were in search of a treatment that could transform their skin.
Fia Air Primer creates a beautiful baseline that results in flawless skin for everyone, no matter their skin type.
Design
Art Direction
Brand Kit
Visual Identity
Design System