BRANDING

BRANDING

CYBERSECURITY

CYBERSECURITY

Shaping brand in a lean cybersecurity startup

Shaping brand in a lean cybersecurity startup

Enabling organizations to make informed security decisions.

Cisoshare

We deliver result-driven information security solutions for rapidly growing and successful organizations of all industries. We continue to be at the forefront of the security program development domain with a team that has over 20 years of experience.

The challenge

In my role, I collaborated closely with the Vice President of Brand and in-house content specialists. I led the art direction for visual branding, B2B campaigns, brand partnerships, and brand awareness initiatives. One of my most significant achievements was developing and launching the company’s website, which went live successfully within just 90 days. This project fostered full team collaboration and marked a transformative chapter in how I approach my design process today.

"Yesenia has been an asset to the marketing team. Not only does she produce excellent work and provide thorough feedback - she is strong, dependable, creative, and conducts herself with high professionalism."

Miad

Vice President of Marketing and Brand

The approach

We prioritized high-quality topics that delivered valuable resources, including data-driven white papers, insightful blog posts, and engaging video content that addressed critical cybersecurity issues. This approach allowed us to create informative content that reflected the company's commitment to helping customers and organizations make well-informed security decisions.

Creating the shape, voice, and vision behind Cisoshare

Engaging our audience with eye-catching designs and interactive content boosted our visibility and helped us build a vibrant community of informed professionals who recognized Cisoshare as a trusted authority in cybersecurity insights and support.

Design

Creative Strategy

Visual Identity

Design System

Iconography